To qualify and remain a DG BRANDS™ Authorized Reseller, your business must adhere to this DG BRANDS™ Authorized Reseller Policy at all times.


1.      Maintain Current Business Information & Disclose All Locations That Carry DG BRANDS™ Branded Products

Maintain accurate and up-to-date company information with DG BRANDS™ and disclose all retail locations and websites that carry DG BRANDS™ branded products throughout the term of your reseller relationship with DG BRANDS™. Qualifying retail locations are expected to be one of the following: your physical brick & mortar store(s), your e-commerce-enabled website(s), or temporary storefronts (events, tradeshows, pop up stores, etc.). All DBAs, online aliases, merchant names, etc. must be reported to DG BRANDS™. Hindering, obstructing, delaying, or otherwise failing to provide accurate business information as it pertains to DG BRANDS™ will be seen as a violation of this policy.


2.      Sell on Approved Retail Website(s) Only

When selling online, must only take orders via publicly accessible e-commerce enabled web pages hosted on approved websites owned and operated by your company. Selling on 3rd party sites (eBay, Amazon, Alibaba, etc.), drop-ship accounts (Buy.com, Newegg.com, Overstock.com, etc.), classified sites (Craigslist.com, Facebook Marketplace, etc.) or direct messages on forums is strictly prohibited without the explicit, written, prior permission of DG BRANDS™.



3.      DG BRANDS™ Minimum Advertised Price Policy

Ensure you understand and abide by DG BRANDS™’ MAP Policy. Please refer to our MAP Policy, attached hereto.



You may not use any third party intellectual property to advertise or sell any DG BRANDS™ PRODUCTS. This includes in catalogues, e-commerce stores, and advertising materials. You cannot identify DG BRANDS™ goods using third party intellectual property, including but not limited to, the names of characters or personas.  You are strictly responsible for any use of third party intellectual property in contravention of this Section. 


5.      Sell to Retail Consumers Only

You may not sell in bulk to B2B accounts, wholesalers, jobbers, or freight forwarders/drop-shippers for other retailers. Sell to your end consumers only.


6.      Only Purchase DG BRANDS™ Products Directly from Assigned & Authorized Distributor

Do not buy DG BRANDS™ products from other retailers, or from other sources not explicitly endorsed by DG BRANDS™, and do not sell DG BRANDS™ products that were acquired any way other than from or approved by DG BRANDS™.


7.      Anti-Diversion. 

Reseller will not divert the DG BRANDS™ Products and will not sell to any account or person that Reseller knows or should know is likely to resell the products.


8.      Sell to Customer(s) Within an Assigned Geographic Territory

Reseller must restrict customer order shipments to shipping addresses located within your assigned country or designated territory. This includes selling or shipping DG BRANDS™ products to end consumers online if your territory does not include the online channel.


9.      Operate Ecommerce Business Separately from Offline Retail

You must have the ability to plan inventory for your ecommerce business separately from inventory planned for your physical store’s business & provide accurate sell-thru numbers for each.


10.  Use Known 3rd Party Shopping Carts

When selling online; you must use a known 3rd party shopping cart system on all commerce-enabled websites owned and operated by your company.


11.  Ensure PCI Compliance

When selling online; must ensure PCI compliance for all approved commerce-enabled websites owned & operated by your company. Compliance with the PCI DSS means that your systems are secure, and customers can trust you with their sensitive payment card information.


12.  Ensure PII Compliance.

When collecting personally identifiable information, you must comply with all laws, rules, and regulations, and you must use the PII only as your privacy policy allows.  You will not sell or lease the PII you collect from sales of DG BRANDS™ products.


13.  Maintain Updated Privacy Policy

When selling online; must publish and maintain a publicly accessible privacy policy, provided DG BRANDS™ may, but is not obligated to, require you to change or modify the privacy policy from time to time.


14.  No Bundling DG BRANDS™ Products Without Obtaining Permission

Must not re-SKU or bundle DG BRANDS™ products in your online assortments & data feeds without receiving prior written permission from DG BRANDS™.


15.  Policy with respect to use of DG BRANDS™, DG BRANDS™ Owned Trademarks and Maintaining Merchandising standards

You are responsible for all aspects of your sales and fulfillment of DG BRANDS™ Products. You will not take any action that diminishes the value or reputation of DG BRANDS™ Products or DG BRANDS™.  You acknowledge that the intellectual property associated with the DG BRANDS™ is very valuable and distinctive and owned by DG BRANDS™.  All trademarks, trade names, style names, logos, tag lines, photographs, images, designs, patterns, copyrights, and other elements of the DG BRANDS™ products, whether protectable or not, provided to you by or on behalf of DG BRANDS™, shall be referred to as the “DG BRANDS™ IP”.  ”. Any and all use of DG BRANDS IP must be solely for the promotion and sale of DG BRANDS™ products only. Any use of DG BRANDS IP in online advertising that links to or otherwise directs traffic to non-DG BRANDS products is strictly prohibited. You acknowledge that, as between you and DG BRANDS™, DG BRANDS™ owns all DG BRANDS™ IP.  You will not contest or otherwise question the strength of the DG BRANDS™ IP, nor DG BRANDS™ ownership of the DG BRANDS™ IP.

The quality of all uses of the DG BRANDS™ IP is of the utmost importance, and at all times, DG BRANDS™ shall have the right to object to your use of any DG BRANDS™ IP that is more prominent than reasonably required to market, advertise, and sell the DG BRANDS™ products. If DG BRANDS™ objects to your use of the DG BRANDS™ IP, you will make all changes necessary to correct such use.  Specifically:


a)      All advertisements that feature DG BRANDS™ Products shall present DG BRANDS™ branded products as being of high value and quality. Advertisements that diminish or degrade or otherwise adversely affect the DG BRANDS™ reputation, logo, brand names, trademarks or other intellectual property rights, or that confuse or mislead consumers as to the quality and value of products are strictly prohibited.

b)     DG BRANDS™ Resellers must make every effort to use approved imagery, digital assets and copy in its advertising, especially where DG BRANDS™ is able to provide it. DG BRANDS™ will monitor Reseller’s websites, and Reseller’s must comply with all change requests from DG BRANDS™.  All internet advertising, including but not limited to, Banner ads, Cost-per-Click advertising, Search Engine advertising and Search Engine Data Feeds, or wording provided to any entity engaged in such advertising must follow best practices for content distribution.


16.  Usage of Licensed Materials

DG BRANDS™ grants you a non-exclusive, non-transferable, non-sublicenseable royalty-free, license to utilize the following materials (“Licensed Materials”), solely in the manner described and subject to the terms of Section 15 herein:


a)      You may include the words “Authorized DG BRANDS™ Reseller” in advertisements and marketing materials for your physical store as well as any Authorized Retail Websites, as reasonably necessary to identify you as an authorized reseller, provided, that such words are solely used to advertise and market DG BRANDS™ Products. In the event you breach this Policy, the MAP Policy, or are otherwise no longer an authorized reseller of DG PRODUCTS, this license will automatically terminate and you will have no further right or license to use any DG BRANDS™ IP and you will cease use of the DG BRANDS™ IP.

b)     You may utilize the DG BRANDS™ IP made available to you on your Authorized Retail Websites and in advertising and marketing material solely to market, advertise and sell the DG BRANDS™ products, subject to the terms of this Policy, and provided that, in the event you breach this Policy, the MAP Policy, or are otherwise no longer an authorized reseller of DG PRODUCTS, this license will automatically terminate and you will have no further right or license to use any DG BRANDS™ IP and you will cease use of the DG BRANDS™ IP.


You agree to cease all uses of the DG BRANDS™ IP if you are no longer an authorized reseller.


17.  Terms of Sale

All terms of sale are as specified below and shall supersede any purchase order terms and conditions or other form agreement prepared by Dealer:


§  Payment Options – For current customers, terms to remain in effect unless otherwise contacted. For new customers, credit application needs to be completed for processing. COD, Cash, Money Oder or Card (Visa, AMEX or MC) accepted without credit approval. Net terms or COD Company Check are available upon approved credit. Please allow one to two weeks to process DG BRANDS™ Credit Application. All new dealers must provide a DG BRANDS™ Resale Certificate when submitting an Application for Credit. A finance charge of 1.5% per month will be charged on all overdue accounts.

§  New Orders and Re-Orders – New Account minimum opening order is $1,000. Re-order minimum is $100.

§  Orders – All orders are FOB Pre-Paid and Add, and subject to change without notification.

§  Commercial Addresses Only – All addresses will be validated and no orders shall be shipped to residential addresses, PO Boxes, Mailing Centers (UPS Stores) etc.

§  Claims – Shipping discrepancy:  Any discrepancy in the quantity of cartons received from carrier must be reported within 5 days of receipt of goods. Any discrepancy in quantities received, damaged or incorrect merchandise must be reported within 10 days upon receipt of goods.   However, HALLOWEEN COSTUME shipments made January through June will be allowed until July 1st to report.  By reporting earlier, the ability to replace from stock is increased.

§  Returns- Returns will not be accepted for in-store damages, or for garments which have been worn. All returns must be reported within 10 days of receipt of goods and require approval and a Return Authorization Number from Corporate Headquarters.  Returns are subject to a 20% restocking charge.

§  Refused orders-   All shipments made as agreed, that are refused and returned to DG Brands™, are subject to a 20% restocking fee plus shipping charges.

§  Back Orders – Any item not shipped complete on an order automatically becomes a backorder unless you advise DG BRANDS™ Customer Service department in writing to cancel backordered items.


18.  Indemnification

Reseller will defend, hold harmless, and indemnify DG BRANDS™ and its affiliates and each of their members, officers, directors, employees, representatives, and agents from any damages, claims, actions, proceedings, or settlements related to or arising from your violation of this Policy.

19.  Obey the Law, Abide by Policy Rules & Serve Customer Needs

Must comply with all applicable laws, rules, regulations & policies in connection with the advertising, sale, & marketing of DG BRANDS™ products and use of the DG BRANDS™ IP. Must provide a level of sales support & customer support for our customers that, at a minimum, demonstrate industry best practices.

20.  Report Sell-Thru

At the discretionary request of DG BRANDS™ be able to provide sell-thru information by SKU and approved retail location. DG BRANDS™ reserves the right to perform an audit of financial statements pertaining to DG BRANDS™ sales or the business operations (conduct) to ensure compliance with this policy.

Failure to comply with all of the terms in DG BRANDS™ Authorized Reseller Policy will result in suspension or termination of your account, and the loss of all rights associated therein.





1.      Introduction

As a leading manufacturer and marketer of women's fashion-forward lingerie, dresses, separates, and costumes, DG BRANDS™ and their family of brands produce some of the most sought-after lingerie and costume products on the market. To us, every single brand is a particular and lasting promise of quality. Over the years and across the world, we have seen incredible growth and awareness for our family of brands - today, our brands Dreamgirl® International Lingerie & Costumes, Dreamguy® Costumes, Alexa® Value Costumes and High Demand Women's & Men’s Lifestyle Clothing brand hold leading positions in their market segments.

We recognize that our high-quality dealers invest time and resources to deliver an extraordinary customer experience through knowledgeable staff and compelling vendor presentation. To support our resellers’ efforts, DG BRANDS™ wishes to establish policies that allow resellers to earn the profits necessary to maintain the high level of customer excellence people have come to expect from DG BRANDS™ dealers. To protect the investment of our respected, high quality dealers and the reputation of DG BRANDS™’s family of brands, we have unilaterally adopted the following MINIMUM ADVERTISED PRICE POLICY (“MAP Policy”).


Any person or entity that sells DG BRANDS™ products, including retailers, online dealers, warehouse distributors, auction sellers or auction sites, is a “reseller” or a “dealer”. 


2.      Policy Statement – Please read carefully.


DG BRANDS™, in its unilateral discretion, will not do business with any reseller, as to the products covered by this MAP Policy, if that reseller intentionally advertises any MAP Product that does not comply with this Policy.


DG BRANDS™ established this MAP Policy due to the fact that reseller advertising and sales practices that promote DG BRANDS™ products primarily on the basis of price could be detrimental to resellers’ service and support efforts and DG BRANDS™’s competitive position. Such activities can be harmful to DG BRANDS™ product brands, reputation and competitiveness, and allow some resellers to take advantage of the service and support efforts of others. DG BRANDS™ believes that these practices are unfair and thus discourages such efforts. DG BRANDS™ is confident that this program will strengthen its competitiveness and benefit all of its resellers.


This MAP Policy sets a Minimum Advertised Price (“MAP”) for all DG BRAND products (“MAP Product”).  In order to remain in good standing, all Resellers must advertise DG BRANDS™ products at, or above, the MAP. 


3.      General Guidelines - Additional guidelines related to the US MAP Policy are as follows.

1)      DG BRANDS™ reserves the right, in its unilateral discretion, to take other action with respect to any reseller that violates this MAP Policy.


2)      The MAP Policy will be enforced by DG BRANDS™ in its sole discretion.


3)      DG BRANDS™ recognizes that any authorized DG BRANDS™ account can make its own decisions to sell any DG BRANDS™ product at any price it chooses without consulting or advising DG BRANDS™. DG BRANDS™ similarly has the right to make its own independent decision regarding product allocations and reseller participation as a member of the DG BRANDS™ Authorized Reseller Program at any time.


4)      All products listed will have a MAP retail price. Listing a price other than the MAP retail price next to the featured MAP Product in any advertising will be viewed as a violation of this MAP Policy. This MAP Policy applies to all advertisement of MAP Products in any and all media, including, without limitation, flyers, posters, coupons, mailers, inserts, newspapers, magazines catalogs, mail order catalogs, internet or similar electronic media including websites, forums, email newsletters, email solicitations, television, radio, and public signage. Such website features as “Click for price”, automated “bounce– back” pricing e-mails, pre-formatted e-mail responses, forms, automatic price display for any items prior to being placed in a customer’s shopping cart, and other similar features are considered to be communications initiated by the reseller (rather than by the customer) and this constitutes “advertising” under this MAP Policy. This MAP Policy also applies to any activity which DG BRANDS™ determines, in its sole discretion, is designed or intended to circumvent the intent of this MAP Policy, such as solicitations for ‘group purchases’ and the like.


5)      It shall not be a violation of this MAP Policy to advertise in general that the reseller has “the lowest prices” or will match or beat its competitors’ prices, or to use similar phrases; so long as the reseller does not include any advertised price below MAP and otherwise complies with this MAP Policy.


6)      From time to time, DG BRANDS™ may permit resellers to offer couponed discounts on MAP Products bringing the final purchase price below the MAP retail price. In such events, DG BRANDS™ reserves the right to modify or suspend the MAP retail price with respect to the affected products for a specified period of time by providing advance notice to all resellers of such changes. In the rare event that DG BRANDS™ permits such an event, no DG BRANDS™ product may ever be advertised in a manner that reduces or “slashes” the listed MAP price of the DG BRANDS™ product. It shall not be a violation to advertise a percentage based promotion where a coupon or code is applied at time of purchase.


7)      Bundling: Where DG BRANDS™ products are bundled with or sold as part of a package that includes other products, it shall be a violation of this MAP Policy if products are bundled with or sold as part of a package that includes products not pre-approved by DG BRANDS™. It shall also be a violation of this MAP Policy to bundle DG BRANDS™ products at an advertised price that would not reflect the true combined MAP price of all products in the bundle. DG BRANDS™ reserves the right to determine if a specific advertised offer involving a DG BRANDS™ branded product or group of products violates the letter or spirit of this MAP Policy.


8)      It shall be a violation of this MAP Policy to include in any advertising for DG BRANDS™ Products any additional discount, coupon, gift card, or incentive (whether in the form of a special event, promotion, term of doing business or otherwise) that translates into an immediate price reduction, where the cumulative effect would be to reduce the advertised price of any MAP Product below MAP. Advertising that includes an additional discount, coupon, gift card, points, or any other incentive for future purchases (regardless of whether the future purchases is of a DG BRANDS™ product) shall be evaluated under the same guidelines as described in Section 7 regarding product bundling. For example, a gift card redeemable on a future purchase would be considered an “other product” under Section 7.


9)      It shall not be a violation of this MAP Policy to advertise that a customer may “call for price” or “email for price”, or to use similar language, specifically with respect to DG BRANDS™ Products, so long as no price is listed.


10)  Although resellers remain free to establish their own resale prices, DG BRANDS™ reserves the right to cancel all orders and indefinitely refuse to accept any new orders from any resellers following DG BRANDS™ verification that such reseller has advertised any MAP Products at a net retail sales price less that the then-current MAP retail price established by DG BRANDS™, or if reseller has violated this policy by letter or in spirit in any other way. Violation of any section in this policy in letter or in spirit may result in termination as an authorized DG BRANDS™ reseller. DG BRANDS™ reserves the right to deny or discontinue the sale of DG BRANDS™ branded products at any time. The use of automated online repricing tools is discouraged.


11)  It shall be a violation of this policy to resell or distribute DG BRANDS™ products to any third party whose intent is to resell. DG BRANDS™ will thoroughly investigate all unauthorized or unknown 3rd party resellers selling DG BRANDS™ branded products and will take immediate action on their suppliers.


4.      Policy Enforcement

If a dealer with multiple store locations violates this MAP Policy at any one store location, or on any associated website, then DG BRANDS™ will consider this to be a violation by the dealer.


Notifications of Violation.

First Violation.           For a first infraction for failure to follow the MAP Policy, DG BRANDS™ may send a written warning identifying the violation.  Any reseller who commits a first violation will be given five days from the date of the written warning (which may include email or other electronic delivery) to bring all of its sales of the MAP Products into conformity with the MAP Policy.  If the first violation is not cured within the five day period, the reseller will be deemed to have received a notice of second violation. 

Second Violation.      For a second or subsequent violation of this MAP Policy, DG BRANDS™ may send a written warning identifying the violation to any reseller in breach of this MAP Policy.  For any reseller who commits a second, or subsequent violation, DG BRANDS™ may, unilaterally and without notice or further warning, terminate its relationship with and discontinue to sell MAP Products to the reseller violating the MAP Policy, in addition to any other penalties set forth herein .

Right to Use DG BRANDS™ Intellectual Property.  To the extent any reseller has the right to use DG BRANDS™ intellectual property, after a second or subsequent violation, DG BRANDS™ may notify a reseller that its right to use DG BRANDS™ intellectual property has been suspended or permanently revoked, as decided by DG BRANDS™ in its sole discretion.


Penalties.  In the event you violate this MAP Policy, DG BRANDS™ may, in its sole discretion, withhold any applicable co-op funds/credits it provides you, and/or refrain from providing future co-op funds/credits, if applicable. 


DG BRANDS™ reserves the right to cancel any pending orders, restrict future orders, or suspend dealers' account if DG BRANDS™ reasonably believes:


1)      a reseller has violated the provisions of this policy; or

2)      a reseller intends to violate this policy.


DG BRANDS™ MAP Policy Administrator is solely responsible for determining whether a violation of the MAP Policy has occurred, as well as determining appropriate sanctions.


The MAP Policy applies only to advertised prices and does not apply to the price at which products are actually sold or offered for sale to an individual consumer. Resellers remain free to establish their own resale prices. The MAP Policy also does not apply once an item is placed in a customer's "virtual shopping cart" on an internet website. Pricing that is associated with the end customer's intent to purchase is deemed the "selling price" and falls outside the MAP Policy. Resellers remain free to sell products at any price they choose.


Waivers to this MAP Policy may be granted in DG BRANDS™ sole discretion by the MAP Policy Administrator in writing. DG BRANDS™ will not discuss any conditions of acceptance related to this Policy, as it is non-negotiable and will not be altered for any retailer. In addition, DG BRANDS™ does not ask for, nor will it accept, any assurance or agreement of compliance with this Policy from its retailers. Nothing in this Policy shall constitute an agreement between DG BRANDS™ and any reseller that the reseller will comply with this Policy. DG BRANDS™ sales, marketing, or other personnel are not authorized to modify or grant exceptions to the MAP Policy. In the event that DG BRANDS™ authorizes a waiver to the MAP Policy, resellers must strictly adhere to the terms of the waiver letter. Deviation from the terms of a waiver letter is a violation of the MAP Policy.


DG BRANDS™ monitors the advertised prices of dealers, either directly or via the use of 3rd party agencies or tools. Dealers are expected to provide reasonable cooperation in any DG BRANDS™ investigations regarding possible MAP Policy violations. Hindering, obstructing, delaying, or otherwise failing to cooperate with a DG BRANDS™ MAP Policy investigation is a violation of this MAP Policy.


MAP Policy Exclusion Dates. To ensure that our resellers remain competitive during certain holiday periods, this MAP Policy shall not apply to MAP Products during the following holiday periods (“Holiday Periods”):


Holiday Periods:


 25% MAX discount during the following timeframes:

·         Black Friday (within 1 week)

·         Cyber Monday (within 2 days)

·         Valentine’s Day (Jan 28th-Feb 7th)

·         Summer (June- August) 


25% MAX discount during the following timeframes:

·Early Halloween Sales Push August through Labor Day  

·Mid-Season Halloween Sales Push First Week of October

35% MAX discount during the following timeframes:

·Off Season November-June


DG BRANDS™ may change this holiday policy at any time. 


The MAP Policy will be enforced by DG BRANDS™ in its sole discretion and without notice. Dealers, distributors, resellers, have no right to enforce the MAP Policy. Violations of this policy may result in any of the aforementioned sanctions up to and including termination of our business relationship, as well as any available remedies at law. All questions related to this MAP Policy should be directed to: MAPADMIN@DGBRANDS.COM